BACHELOR OF BUSINESS ADMINISTRATION (BBA)

The Bachelor of Business Administration (BBA or B.B.A.) is a bachelor's degree in commerce and business administration.The BBA program usually includes general business courses and advanced courses for specific concentrations. The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of "core subjects" and allow students to specialize in a specific academic area. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. Many programs thus incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.

The core topics usually comprise:

  • Human Resource
  • Marketing
  • Financial Management
  • Economics
  • Quantitative techniques (business statistics, financial mathematics, operations research)
  • Accounting

The specializations often include:

  • Accounting
  • Human Resource Management
  • Entrepreneurship
  • Supply chain management
  • Tourism and Hospitality
  • Aviation Management
General educational requirements emphasize humanities and social sciences (history, economics, and literature). Coverage of mathematics is generally business related, and is often limited to "Quantitative Applications for Business" or, alternatively, courses in Calculus for business / Calculus 101, and business statistics / general statistics.

ELIGIBILITY CRITERIA:

  • 10+2 (any stream) from any Board, with minimum 45% marks.
  • Direct admissions are done against vacant seats as per norms of CCS University, Meerut, U.P.